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The mass media at work as a guardian of trust

Patel, Amisha M. (2005) The mass media at work as a guardian of trust. In Communication at Work: 2005 Australia and New Zealand Communication Association Conference (ANZCA05), 4-7 July, Christchurch, New Zealand.

Abstract

Trust reduces uncertainty, improves cooperation, promotes efficient transactions, and contributes to positive organisational outcomes. Trust between exchange parties is traditionally monitored by escrows, third party certification and regulatory bodies (Shapiro 1987, Zucker 1986). However, there is little research that focuses on monitoring and guarding trust when two new agents are involved in an exchange and little historical information exists.

Building on Shapiro’s (1987) notion of ‘guardians of trust’ in agency relationships, this study proposes a model of how mass media serve as guardians of trust in a time of crisis. This model is built around mass mediated exchanges between the Australian federal health minister and the Australian Medical Association president to resolve a policy crisis at a time when both agents were new to their roles and thus brought very little historical information to their exchanges. Through role framing, the study shows how the mass media acted as a guardian of trust and also set expectations for an agent amongst principals. Finally, this paper poses a set of research initiatives based on the model to refine our understanding of the guardianship of trust in social systems.

Impact and interest:

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ID Code: 10131
Item Type: Conference Paper
Additional Information: The contents of this conference can be freely accessed online via the conference’s web page (see hypertext link).
Additional URLs:
ISBN: 0473101947
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2004 ANZCA, University of Canterbury and Amisha M. Patel
Deposited On: 12 Oct 2007
Last Modified: 29 Feb 2012 23:14

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