QUT ePrints

Toward a model of organizational legitimacy in public relations theory and practice

Patel, Amisha M., Xavier, Robina J., & Broom, Glen (2005) Toward a model of organizational legitimacy in public relations theory and practice. In International Communication Association Conference, 26-30 May 2005, New York, USA.

Abstract

Despite the widespread acceptance of organizational legitimacy as a central concept in management theory, public relations researchers and practitioners have been slow to consider its importance in establishing and maintaining organization-public relationships. This paper outlines the critical position of organizational legitimacy in public relations by tracking its development in organizational studies and demonstrating its importance in building and maintaining the expectations of stakeholders. A model integrating organizational legitimacy and organizational adjustment and adaptation within open systems is proposed, emphasizing the importance of public relations practice in creating and managing the displays of organizational legitimacy.

Further research in this area is also proposed to test the model’s propositions as well as to investigate the effects of other influences on the model, including organizational lifecycle, organizational monitoring resources, types of legitimacy, and communication channels.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

7,295 since deposited on 12 Oct 2007
2,072 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 10132
Item Type: Conference Paper
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2005 (please consult author)
Deposited On: 12 Oct 2007
Last Modified: 05 Jan 2011 23:33

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page