Toward a model of organizational legitimacy in public relations theory and practice
Patel, Amisha M., Xavier, Robina J., & Broom, Glen (2005) Toward a model of organizational legitimacy in public relations theory and practice. In International Communication Association Conference, 26-30 May 2005, New York, USA.
Despite the widespread acceptance of organizational legitimacy as a central concept in management theory, public relations researchers and practitioners have been slow to consider its importance in establishing and maintaining organization-public relationships. This paper outlines the critical position of organizational legitimacy in public relations by tracking its development in organizational studies and demonstrating its importance in building and maintaining the expectations of stakeholders. A model integrating organizational legitimacy and organizational adjustment and adaptation within open systems is proposed, emphasizing the importance of public relations practice in creating and managing the displays of organizational legitimacy.
Further research in this area is also proposed to test the model’s propositions as well as to investigate the effects of other influences on the model, including organizational lifecycle, organizational monitoring resources, types of legitimacy, and communication channels.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2005 (please consult author)|
|Deposited On:||12 Oct 2007|
|Last Modified:||05 Jan 2011 23:33|
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