A comparative evaluation of the Internets influence on international market penetration and development strategies of Australian SME’s
Mathews, Shane W. & Healy, Marilyn J. (2005) A comparative evaluation of the Internets influence on international market penetration and development strategies of Australian SME’s. In The Impact of Multinational Enterprises on the Business and Social Environment and Trade Agreements in the Asian Region : Australia and New Zealand International Business Academy (ANZIBA) Conference 2005, 10-11 November, 2005, Melbourne, Australia.
The Internet has the capability to generate geographical international market expansion and future growth for the firm, a concept known as Internetalisation. However, it is yet to be determined as to how much or to what level the Internet influences internationalisation, and thus international market growth. Both international market penetration and the development of new international customers are achievable goals for the Internet enlightened SME. The aim of this research is to explore the influence of the Internet on international market penetration and development from the strategic perspective of the SME in Australia. It was found that although the Internet has given firms the capabilities to become instantly international, a new theory is not needed but rather an evolved version of network theory may be a better explanation of internationalisation of SME’s in today’s digital environment.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2005 (please consult author)|
|Deposited On:||16 Oct 2007|
|Last Modified:||29 Feb 2012 13:16|
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