Rethinking Global Media: Creative Diversity and Media Dispersal

Flew, Terry (2007) Rethinking Global Media: Creative Diversity and Media Dispersal. In 2007 Seoul Symposium on Mobile Communication (SSMC 2007) - Mobile Communication and Borderless Society, 18-19 October, Korea Press Cente, Seoul, Korea. (Unpublished)


This paper critically evaluates dominant ways of thinking about global media, and their adequacy for understanding the trends in global media development that we see in the early 21st century. In particular, it is argued that the intersection of new ways of thinking about communications media as creative industries, combined with the rise of the global knowledge economy, require a rethink of some key assumptions about the nature of global media in the 21st century. In particular, they point towards a more matrix-like structure of media production centres and emergent ‘media capitals’ than was the case with 20th century models of global media, which tended towards the centre-periphery model, with flows between a small number of metropolitan centres and the rest of the world dominating global media production and distribution, replicating on an international scale the unequal power relations between producers and consumers in models of mass communications.

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813 since deposited on 22 Oct 2007
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ID Code: 10251
Item Type: Conference Paper
Refereed: No
Additional URLs:
Keywords: global media, political economy, cultural studies, cultural imperialism, media capitals, meida globalization, knowledge economy, global production networks, creative industries, clusters
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 22 Oct 2007 00:00
Last Modified: 09 Jun 2010 12:47

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