Antecedents of dialogue between schools and communities
Lane, Anne B. (2006) Antecedents of dialogue between schools and communities. In School of Education and Professional Studies Research Seminar, November, Griffith University, Gold Coast.
This paper presents the preliminary findings of research into how a cohort of Queensland schools undertook a program of community consultation. Their aim was to find ways in which they could positively distinguish themselves from private schools, but their progress towards this objective offered some interesting insights into the factors that influence whether nor not dialogue is conducted between organisations and publics, and if so, the nature and form of that dialogue. This analysis is situated within the context of public relations, and constitutes part of the move towards recognising that profession’s increasing relevance in the administration of schools. Specifically it reflects public relations’ interest in the trend towards incorporating community participation as a measurable objective in schools’ reporting frameworks.
Using an embedded case study approach, the research seeks to establish the antecedents of dialogue in this situation, and to relate them to existing models of public relations, in particular the mixed motive model suggested by Grunig (Dozier, Grunig, & Grunig, 1995). Early indications are that a number of forces within and beyond organisations interact to determine the likelihood of dialogue taking place at all, and further to influence the nature of any dialogue that does occur.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Additional Information:||For more information, please contact the author.|
|Keywords:||Schools, public relations, dialogue, antecedents, research|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2006 (please consult author)|
|Deposited On:||23 Oct 2007|
|Last Modified:||29 Feb 2012 13:32|
Repository Staff Only: item control page