Antecedents of dialogue between schools and communities
Lane, Anne B. (2006) Antecedents of dialogue between schools and communities. In School of Education and Professional Studies Research Seminar, November, Griffith University, Gold Coast.
This paper presents the preliminary findings of research into how a cohort of Queensland schools undertook a program of community consultation. Their aim was to find ways in which they could positively distinguish themselves from private schools, but their progress towards this objective offered some interesting insights into the factors that influence whether nor not dialogue is conducted between organisations and publics, and if so, the nature and form of that dialogue. This analysis is situated within the context of public relations, and constitutes part of the move towards recognising that profession’s increasing relevance in the administration of schools. Specifically it reflects public relations’ interest in the trend towards incorporating community participation as a measurable objective in schools’ reporting frameworks.
Using an embedded case study approach, the research seeks to establish the antecedents of dialogue in this situation, and to relate them to existing models of public relations, in particular the mixed motive model suggested by Grunig (Dozier, Grunig, & Grunig, 1995). Early indications are that a number of forces within and beyond organisations interact to determine the likelihood of dialogue taking place at all, and further to influence the nature of any dialogue that does occur.
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|Item Type:||Conference Paper|
|Additional Information:||For more information, please contact the author.|
|Keywords:||Schools, public relations, dialogue, antecedents, research|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2006 (please consult author)|
|Deposited On:||23 Oct 2007|
|Last Modified:||29 Feb 2012 23:32|
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