Ethnographic (per)versions and creative engagement through locally created content

Tacchi, Jo A. (2007) Ethnographic (per)versions and creative engagement through locally created content. In CMS Symbols - Symposia on Communication for Social Development, 1-3 November 2007, Hyderabad, India.


In this paper I present some key findings from Finding a Voice, a multi-sited ethnographic study of - and experiment in - local content creation. We have established a research network across 15 local media and ICT initiatives in India, Nepal, Sri Lanka and Indonesia. Twelve local Ethnographic Action Researchers are embedded in these initiatives. We aim to build the capacity of these initiatives by building capacity to conduct ongoing action research that will help them become more effective. At the same time, we are experimenting across the sites with mechanisms and tools for participatory content creation. The embedded researchers are both feeding into and reporting and reflecting on these content creation processes. Terms like creative engagement are necessary to describe the ability to create and manipulate multimedia content in ways that serve vernacular interests and enable relatively autonomous cultural participation.

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ID Code: 10390
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: creative engagement, local content creation, media ethnography
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 25 Oct 2007 00:00
Last Modified: 09 Jun 2010 12:47

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