Adapting musicology for commercial outcomes
Radbourne, Jennifer & Arthurs, Andy (2007) Adapting musicology for commercial outcomes. In Radbourne, Jennifer & Arthurs, Andy (Eds.) Valencia Spain - 9th International Conference on Arts and Cultural Management (AIMAC 2007), 8-11 July, Valencia, Spain.
Recent claims that orchestras around the world are facing new financial pressures threatening their survival, suggest that it is critical to investigate the potential for musicology to adapt to commercial outcomes. This paper takes the Australian music industry as a case study to prototype a new and sustainable orchestral model appropriate for twenty first century audiences. The paper includes a review of musical and social innovations from previous and current orchestral models, a review of arts marketing strategies developed for the new consumer, the identification of successful new performance modes including distribution methods and developments in acoustic and digital instrument design, and the documentation of the implementation and testing of such a model to live audiences.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Additional Information:||For more information, please contact the authors.|
|Keywords:||Orchestra, musicology, commercialisation, sustainability, audiences|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)|
Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > OTHER ECONOMICS (149900) > Economics not elsewhere classified (149999)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Musicology and Ethnomusicology (190409)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
Past > Institutes > Institute for Creative Industries and Innovation
|Copyright Owner:||Copyright 2007 (please consult authors)|
|Deposited On:||08 Nov 2007|
|Last Modified:||03 Mar 2011 15:43|
Repository Staff Only: item control page