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Adapting musicology for commercial outcomes

Radbourne, Jennifer & Arthurs, Andy (2007) Adapting musicology for commercial outcomes. In Radbourne, Jennifer & Arthurs, Andy (Eds.) Valencia Spain - 9th International Conference on Arts and Cultural Management (AIMAC 2007), 8-11 July, Valencia, Spain.

Abstract

Recent claims that orchestras around the world are facing new financial pressures threatening their survival, suggest that it is critical to investigate the potential for musicology to adapt to commercial outcomes. This paper takes the Australian music industry as a case study to prototype a new and sustainable orchestral model appropriate for twenty first century audiences. The paper includes a review of musical and social innovations from previous and current orchestral models, a review of arts marketing strategies developed for the new consumer, the identification of successful new performance modes including distribution methods and developments in acoustic and digital instrument design, and the documentation of the implementation and testing of such a model to live audiences.

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377 since deposited on 08 Nov 2007
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ID Code: 10457
Item Type: Conference Paper
Additional Information: For more information, please contact the authors.
Keywords: Orchestra, musicology, commercialisation, sustainability, audiences
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Interactive Media (190205)
Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > OTHER ECONOMICS (149900) > Economics not elsewhere classified (149999)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Musicology and Ethnomusicology (190409)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2007 (please consult authors)
Deposited On: 08 Nov 2007
Last Modified: 03 Mar 2011 15:43

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