Investigating the impact of the blogosphere: Using PageRank to determine the distribution of attention
Kirchhoff, Lars, Bruns, Axel, & Nicolai, Thomas (2007) Investigating the impact of the blogosphere: Using PageRank to determine the distribution of attention. In Association of Internet Researchers, 17-20 October, Vancouver, Canada.
Much has been written in recent years about the blogosphere and its impact on
political, educational and scientific debates. Lately the issue has received significant
attention from the industry. As the blogosphere continues to grow, even doubling
its size every six months, this paper investigates its apparent impact on the overall
Web itself. We use the popular Google PageRank algorithm which employs a model
of Web used to measure the distribution of user attention across sites in the
blogosphere. The paper is based on an analysis of the PageRank distribution for 8.8
million blogs in 2005 and 2006.
This paper addresses the following key questions: How is PageRank distributed
across the blogosphere? Does it indicate the existence of measurable, visible effects
of blogs on the overall mediasphere? Can we compare the distribution of attention
to blogs as characterised by the PageRank with the situation for other forms of Web
content? Has there been a growth in the impact of the blogosphere on the Web over
the two years analysed here? Finally, it will also be necessary to examine the
limitations of a PageRank-centred approach.
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|Item Type:||Conference Paper|
|Additional Information:||For more information, please contact the authors.|
|Keywords:||blogs, blogosphere, Google, PageRank, impact, media|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
Past > Institutes > Institute for Creative Industries and Innovation
|Copyright Owner:||Copyright 2007 (please consult authors)|
|Deposited On:||31 Oct 2007|
|Last Modified:||11 Aug 2011 02:31|
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