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The orchestra re-imagined

Arthurs, Andy & Radbourne, Jennifer J. (2007) The orchestra re-imagined. In Grant, Catherine (Ed.) National Council for Tertiary Music Schools (NACTMUS) National Conference 2007, Music in Australian Tertiary Institutions, Issues for the 2st Century, 9 June - 1 July, Queensland Conservatorium Griffith University, Brisbane, Australia.

Abstract

The authors of this paper are completing an Australian Research Council (ARC) Linkage Grant investigating sustainable models for the 21st Century Orchestra. This research was conducted in collaboration with Queensland University of Technology (QUT), the Brisbane Festival, The Queensland Orchestra and the management team of the Ten Tenors. This is predicated on widely held concerns that orchestral audiences are ageing and declining, which is impacting on the economic viability of orchestral performance. By addressing the challenges of repertoire, entertainment competition, technology, and audience relationships, new models of artistic and economic sustainability are described.

The findings of this cross-disciplinary research (music and business) have the potential to inform Australian tertiary music culture and curriculum, amongst others. This is particularly relevant in the area of string players and their relationships to i) other musicians ii) the repertoire and iii) performance practices. More broadly it looks at the inclusion of digital music and images into traditional musical forms, and the changing skill-sets needed for a 21st century music academic.

Impact and interest:

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ID Code: 10607
Item Type: Conference Paper
Additional Information: For more information, please refer to the conference website (see hypertext link) or contact the authors.
Additional URLs:
Keywords: New Economic Models, String Playing, Orchestra, Music, Music Technology
ISBN: 978-1-921291-20-3
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400) > Musicology and Ethnomusicology (190409)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2007 Andy Arthurs / Jennifer Radbourne
Deposited On: 07 Nov 2007
Last Modified: 03 Mar 2011 15:43

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