The Successful Preperation and Development of Future Marketing Professionals: A Recommended Methodological Framework
Rundle-Thiele, Sharyn, Russell-Bennett, Rebekah, & Dann, Susan (2005) The Successful Preperation and Development of Future Marketing Professionals: A Recommended Methodological Framework. Journal for Advancement of Marketing Education, 7, pp. 27-35.
This paper offers a methodological approach that assists program administrators interested in improving marketing's contribution to the successful preparation and development of future business professionals. The behavioral analysis used in this paper provides administrators with an understanding of the scope of marketing as seen by academics and a framework to determine how well (or poorly) current curricula designs meet practitioner needs. Recommendations are provided to assist educators to further promote the skills required for graduating students. This paper concludes by illustrating how the technique used in this paper can be adapted in other education markets to help decision makers improve the marketing curriculum and ultimately, recruitment and retention rates.
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|Item Type:||Journal Article|
|Additional Information:||The contents of this journal can be freely accessed online via the journal’s web page (see hypertext link).|
|Keywords:||Future Marketing, Professionals, Professional, Methodological, Framework|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2005 Marketing Management Association|
|Deposited On:||16 Nov 2007 00:00|
|Last Modified:||29 Feb 2012 13:25|
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