The Successful Preperation and Development of Future Marketing Professionals: A Recommended Methodological Framework

Rundle-Thiele, Sharyn, Russell-Bennett, Rebekah, & Dann, Susan (2005) The Successful Preperation and Development of Future Marketing Professionals: A Recommended Methodological Framework. Journal for Advancement of Marketing Education, 7, pp. 27-35.

PDF (72kB)


This paper offers a methodological approach that assists program administrators interested in improving marketing's contribution to the successful preparation and development of future business professionals. The behavioral analysis used in this paper provides administrators with an understanding of the scope of marketing as seen by academics and a framework to determine how well (or poorly) current curricula designs meet practitioner needs. Recommendations are provided to assist educators to further promote the skills required for graduating students. This paper concludes by illustrating how the technique used in this paper can be adapted in other education markets to help decision makers improve the marketing curriculum and ultimately, recruitment and retention rates.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

699 since deposited on 16 Nov 2007
40 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 10750
Item Type: Journal Article
Refereed: No
Additional Information: The contents of this journal can be freely accessed online via the journal’s web page (see hypertext link).
Additional URLs:
Keywords: Future Marketing, Professionals, Professional, Methodological, Framework
ISSN: 1537-5137
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2005 Marketing Management Association
Deposited On: 16 Nov 2007 00:00
Last Modified: 29 Feb 2012 13:25

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page