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Election Flops on YouTube

Bruns, Axel, Wilson, Jason A., & Saunders, Barry J. (2007) Election Flops on YouTube. ABC News Online: Club Bloggery.

Abstract

In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action.

Impact and interest:

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Full-text downloads:

419 since deposited on 19 Nov 2007
34 in the past twelve months

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ID Code: 10812
Item Type: Journal Article
Additional Information: First published at Gatewatching: http://gatewatching.org/2007/11/16/club-bloggery-7-election-flops- Also published in a condensed version at ABC Online: http://www.abc.net.au/news/stories/2007/11/16/2093120.htm
Additional URLs:
Keywords: Australia, election, politics, journalism, citizen journalism, blogging, YouTube
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLITICAL SCIENCE (160600) > Australian Government and Politics (160601)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2007 (please consult authors)
Deposited On: 19 Nov 2007
Last Modified: 09 Jun 2010 22:49

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