Targeting road safety interventions at young workers and family members through the workplace

Murray, Will, Watson, Barry C., & Faulks, Ian (2007) Targeting road safety interventions at young workers and family members through the workplace. In Australasian College of Road Safety Conference on Infants, Children and Young People and Road Safety, 2-3 August, Sydney, NSW, Australia.


This paper is partly based on research and partly on practical real-world experience. From a research perspective, a recent major review of fleet safety in Australia (Murray, et al, 2003) suggested that there may be some type of ‘work driver effect’ that could be used to positive effect in the wider community, in that if work drivers could ‘take safety home’, employees’ private driving would be safer and their influence on family members could be positive. In this review, the issue was particularly cited by DuPont as one of the motivators for its extensive fleet safety program in Australia and around the world. DuPont proposed that there are both humanitarian and business reasons to focus on fleet safety, and argued that that crashes occurring during a driver’s private time, or involving their family, will inevitably affect their working life. Clarke (2006) also focused on the safe driving of family members.

Based on this idea, we started to look at the integration of the work and personal driving context, with questions such as:

• Does the influence of organisational safety culture remain with drivers after leaving the work environment? • Can organisations can gain political or public support through a well managed safety program or recruit and keep more safety conscious staff? • From an image perspective, can a fleet safety program have very high ‘face validity’? • Can we develop the marketing benefits of fleet safety for organisational and community gain?

The remainder of this paper focuses on how these ideas were developed into practical outcomes, including a summary the relationship between safety and marketing, and how large corporate companies, including British Telecom, Centrica (British Gas), Nestlé Waters and Wolseley UK, have successfully targeted road safety interventions at young workers and family members through the workplace.

Impact and interest:

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ID Code: 11212
Item Type: Conference Paper
Refereed: Yes
Additional Information: For more information, please refer to the publisher’s website (see hypertext link) or contact the authors.
Additional URLs:
Keywords: fleet safety, family, safety culture
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TRANSPORTATION AND FREIGHT SERVICES (150700) > Road Transportation and Freight Services (150703)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Environmental and Occupational Health and Safety (111705)
Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > APPLIED ECONOMICS (140200) > Health Economics (140208)
Australian and New Zealand Standard Research Classification > EDUCATION (130000) > OTHER EDUCATION (139900)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: copyright 2007 (please consult author)
Deposited On: 19 Dec 2007 00:00
Last Modified: 14 Apr 2014 00:10

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