Mobile Commerce and Youth Innovation

Ratten, Vanessa & Ratten, Hamish (2004) Mobile Commerce and Youth Innovation. In SAM/IFSAM VIIth World Congress: Management in a World of Diversity and Change, 5-7 July, Goteborg, Sweden.


The youth market is a powerful consumer group that is among the leaders in technology adoption particularly in the banking sector. New technologies such as mobile commerce present a significant market and change the industry dynamics of the banking sector. This paper examines the role of the youth market in adopting m-commerce. Social cognitive theory is utilised through a conceptual framework to understand the youth market’s intentions towards Wireless Application Protocol Banking. The conceptual framework is tested through a quantitative methodology and suggestions for future research are discussed.

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ID Code: 1185
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: mobile commerce, innovation
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2004 (please consult author)
Deposited On: 04 May 2005 00:00
Last Modified: 05 Jan 2011 13:24

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