Mobile Commerce and Youth Innovation
Ratten, Vanessa & Ratten, Hamish (2004) Mobile Commerce and Youth Innovation. In SAM/IFSAM VIIth World Congress: Management in a World of Diversity and Change, 5-7 July, Goteborg, Sweden.
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Abstract
The youth market is a powerful consumer group that is among the leaders in technology adoption particularly in the banking sector. New technologies such as mobile commerce present a significant market and change the industry dynamics of the banking sector. This paper examines the role of the youth market in adopting m-commerce. Social cognitive theory is utilised through a conceptual framework to understand the youth market’s intentions towards Wireless Application Protocol Banking. The conceptual framework is tested through a quantitative methodology and suggestions for future research are discussed.
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| ID Code: | 1185 |
|---|---|
| Item Type: | Conference Paper |
| Additional URLs: | |
| Keywords: | mobile commerce, innovation |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School |
| Copyright Owner: | Copyright 2004 (please consult author) |
| Deposited On: | 04 May 2005 |
| Last Modified: | 05 Jan 2011 23:24 |
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