Mobile Commerce and Youth Innovation
The youth market is a powerful consumer group that is among the leaders in technology adoption particularly in the banking sector. New technologies such as mobile commerce present a significant market and change the industry dynamics of the banking sector. This paper examines the role of the youth market in adopting m-commerce. Social cognitive theory is utilised through a conceptual framework to understand the youth market’s intentions towards Wireless Application Protocol Banking. The conceptual framework is tested through a quantitative methodology and suggestions for future research are discussed.
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|Item Type:||Conference Paper|
|Keywords:||mobile commerce, innovation|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2004 (please consult author)|
|Deposited On:||04 May 2005 00:00|
|Last Modified:||05 Jan 2011 13:24|
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