A cautionary tale of a resort destination's self-inflicted crisis
Pike, Steven D. (2007) A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel & Tourism Marketing, 23(2/3/4), pp. 73-82.
Rotorua was New Zealand’s first tourism destination, rising to prominence a hundred years ago on the back of the central government’s vision for a South Pacific spa to rival those of Europe. Government resources were used to develop and support Rotorua’s infrastructure and tourism industry, like no other in the British Commonwealth, for the best part of the 20th century. By the 1980s however, Rotorua’s tourism industry was in a crisis; and it is posited that the crisis was largely self-inflicted. The paper provides an historical summary of key events leading to the crisis, and subsequent efforts to regain destination competitiveness through a public-private partnership. Written from the perspective of the CEO of the destination’s inaugural regional tourism organisation charged with co-ordinating the marketing response to the crisis, the case provides a cautionary tale of how one destination’s success as a destination has risen, fallen and risen in line with government intervention.
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|Item Type:||Journal Article|
|Keywords:||Government intervention, tourism crisis, regional tourism organisation, history, destination competitiveness, public, private partnership|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Tourism Policy (160513)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2007 Haworth Press|
|Copyright Statement:||Reproduced in accordance with the copyright policy of the publisher.|
|Deposited On:||21 Jan 2008 00:00|
|Last Modified:||29 Feb 2012 13:35|
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