Retail Internationalisation of Emerging Markets: Case Study Evidence of a Chilean Retailer
Bianchi, Constanza (2007) Retail Internationalisation of Emerging Markets: Case Study Evidence of a Chilean Retailer. In Thyne, Maree & Deans, Kenneth (Eds.) ANZMAC Conference 2007, December 3-5, 2007, Dunedin, New Zealand..
Research on international retailing has generally emanated from Europe and North America. Nonetheless, retailers from emerging countries can also be important players in some regional markets, and there is still little understanding of they can become strong enough to compete internationally. This exploratory study utilizes an institutional perspective to examine the internationalization process and competencies of the Chilean retailer Falabella, which recently became the second largest retailer in Latin America. Drawing from institutional theory, the data showed that Falabella achieved legitimacy internationally through local and regional partnerships, organisational learning, innovation, and adaptation to the local markets.
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|Item Type:||Conference Paper|
|Additional Information:||The contents of this conference can be freely accessed online via the conference’s web page (see hypertext link).|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (please consult author)|
|Deposited On:||29 Jan 2008 00:00|
|Last Modified:||29 Feb 2012 13:32|
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