Who Controls the Means of Produsage?
Bruns, Axel (2008) Who Controls the Means of Produsage? Re-Public: Re-Imagining Democracy.
The conversation between Paul Hartzog and Trebor Scholz that frames this issue of Re-public begins with a discussion of whether the traditional critical focus on who owns the means of production still means anything in a networked world driven by user-led content creation, or what I would call produsage. What’s curiously absent from the debate, though (and of the other authors included here, only Michel Bauwens engages with it in detail) is any consideration of who controls the means of distribution – a question which, I think, is crucial to any understanding of power structures in the social Web.
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