Challenges of New Technologies on the Animation and Film Industry: The Case of Singapore

Abstract

The rapid advance of digital technologies and globalisation of networks have made cultural products such as art, fashion, music and film one of the fastest growing sectors in the world. For the film industry, the changing technological environment requires production houses to constantly re-invent themselves in order to survive and prosper. To stay ahead of competition, there is a need for production houses to look at organizational change and to develop those competencies (such as experience, reputation and creativity) that are significant for survival in the industry (Zack, 1999).
The objective of this research is to examine the types and forms of competencies that enable production houses in the film industry to stay competitive in the contemporary knowledge-based economy in the light of technological advancement made in the film and animation industry.