QUT ePrints

Public Relations Professional Practice: Discourse as a Resource for Institutional Change

Bartlett, Jennifer L. & Tywoniak, Stephane (2007) Public Relations Professional Practice: Discourse as a Resource for Institutional Change. In 23rd EGOS Colloquium: Beyond Waltz – Dances of Individuals and Organisations, 5 - 7 July 2007, Vienna, Austria.

Abstract

In this paper we elaborate on the theme of professions, institutions and change through conceptualizing the processes of professionalization and institutionalization in terms of duality of structure. We investigate how processes of professionalization promote the transnational diffusion and translation of institutional logics and extends the role of professions in promoting global institutional standards. This is achieved in the context of a longitudinal study of how corporate social responsibility has been diffused and translated across four organizations in the Australian banking industry, setting the foundations for CSR as a legitimate business practice in that country.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

364 since deposited on 15 Feb 2008
48 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 12490
Item Type: Conference Paper
Additional URLs:
Keywords: Public Relations, Organisational Change
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisational Planning and Management (150312)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > Research Centres > Australian Centre for Business Research
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 15 Feb 2008
Last Modified: 05 Jan 2011 23:35

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page