From personal and interpersonal influence to impersonal influence - A role for media in relationship management
Bartlett, Jennifer L. (2007) From personal and interpersonal influence to impersonal influence - A role for media in relationship management. In Duhe, Sandra (Ed.) New Media and Public Relations. Peter Lang, New York.
This chapter introduces a model depicting how the impersonal influence of mass media plays a central role in the symmetrical relationship maintenance strategy of legitimacy. In doing so it challenges a number of existing conceptions of the role of media in public relations practice. Firstly, it conceptualises media as being in a symmetrical role in contributing to a mutual understanding of legitimacy between a range of publics and organizations. Secondly, it adds the impersonal influence of media to existing models of personal and interpersonal influence in relationship management. Thirdly, it conceptualises the role of media in terms of long-term effects not short-term outputs. By doing so, it suggests media play an integral role in understanding the collective perceptions and expectations of others in the social environment within which organization-public relationships are developed.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Book Chapter|
|Additional Information:||For more information about this book please refer to the publisher's website (see link) or contact the author.|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 Peter Lang|
|Deposited On:||26 Feb 2008 00:00|
|Last Modified:||03 Mar 2011 05:36|
Repository Staff Only: item control page