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Note to Instructors: Building a Better Rat Trap

Terjesen, Siri A. (2007) Note to Instructors: Building a Better Rat Trap. Entrepreneurship Theory and Practice, 31(6), pp. 965-969.

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Abstract

This case examines technological entrepreneurship and human capital in a remote village in southeast India. Sethu Sethunarayanan, director of the nongovernment organization (NGO) Center for Development of Disadvantaged People (CDDP), uses technology to improve the lives of impoverished people, focusing in particular on the indigenous Irula tribe. The Irulas’ rat catching activities constitute a primary source of income and food. However, the Irulas are often unsuccessful in catching rats and suffer many health problems from mouth-blowing a clay pot filled with smoke. Sethu developed a "better rat trap," improving success rates and income and eliminating health hazards. In parallel, CDDP established a factory and self-help, micro-credit collectives to enable other villagers to improve their socioeconomic condition. The case chronicles the project's development, including opportunity recognition, and new technology development and implementation. An overview of the skills and experience of Sethu and the CDDP team, and the national, local, and community context is also provided.

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ID Code: 12705
Item Type: Journal Article
Additional Information: For more information, please refer to the journal’s website (see hypertext link) or contact the author.
Keywords: Entrepreneurship, Human Capital, Mirco, credit, Sustainable Development
DOI: 10.1111/j.1540-6520.2007.00211.x
ISSN: 1042-2587
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Current > Research Centres > Australian Centre for Business Research
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 Blackwell Publishing
Copyright Statement: The definitive version is available at www.blackwell-synergy.com
Deposited On: 28 Feb 2008
Last Modified: 05 Jan 2011 23:35

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