Reconfiguring Television for a Networked, Produsage Context

Bruns, Axel (2008) Reconfiguring Television for a Networked, Produsage Context. Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources.

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The rise of user-led content creation and distribution, or produsage, is by now well recognised. User-produced content is providing a well-needed corrective to industrial journalism; user-produced creative work has become a regular component of the standard media diet for many users; and user-led distribution of content through file-sharing networks is now an important means of accessing content, and is cautiously being explored as a means of distribution by mainstream media producers. Such phenomena are beginning to affect the television industry. On the one hand, the user-led distribution of television programming now enables producers to bypass traditional distribution channels altogether; on the other, traditional television channels are already anticipating such moves through an increase in live content and event television. There is also a contrary movement of user-produced material further into the mainstream of the mediasphere. This article outlines a number of the operational models now available to players in the television industry: enlisting file-sharers in the direct distribution of TV shows to audiences; moving further towards a focus on live event television; and embracing user creativity in pursuit of produsage-based television models. It examines these options against a context of continuing convergence and change in the content industries.

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14 citations in Scopus
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6 citations in Web of Science®

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ID Code: 13002
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: produsage, user, led, television, streaming media, Internet television, filesharing, Bittorrent
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Cultural Theory (200204)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 Axel Bruns
Deposited On: 13 Mar 2008 00:00
Last Modified: 29 Feb 2012 13:44

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