Repeat Purchasers and the Diffusion of Electronic Products: Does Consumer Innovativeness Matter?

Steffens, Paul R., Kaya, Maria, Albers, Sonke, & Proppe, Dennis (2007) Repeat Purchasers and the Diffusion of Electronic Products: Does Consumer Innovativeness Matter? In Solomon, George (Ed.) The Academy of Management 2007 Annual Meeting Proceedings: Doing Well By Doing Good, 3 - 8 August 2007, Philadelphia, Pennsylvania, United States of America.


Despite the enormous economic importance of consumer durable repeat purchases they have been largely neglected in the diffusion of innovations research. Only a handful of studies have examined the drivers of replacement timing of durables. We extend this research in two important ways. Based on a large survey of 8,077 households, we demonstrate that consumer innovativeness, the most prominent driver of adoption, also influences repeat purchase timing. Further, we investigate for the first time the drivers of additional unit purchase timing.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 13082
Item Type: Conference Paper
Refereed: Yes
Additional Information: For more information, please refer to the conference's website (see hypertext link) or contact the author.
Additional URLs:
Keywords: Diffusion of Innovations, Consumer Innovativeness, Repeat Purchases
ISSN: 1543-8643
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > Research Centres > Australian Centre for Business Research
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 Academy of Management
Deposited On: 19 Mar 2008 00:00
Last Modified: 10 Aug 2011 12:59

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page