Repeat Purchasers and the Diffusion of Electronic Products: Does Consumer Innovativeness Matter?
Steffens, Paul R., Kaya, Maria, Albers, Sonke , & Proppe, Dennis (2007) Repeat Purchasers and the Diffusion of Electronic Products: Does Consumer Innovativeness Matter? In Solomon, George (Ed.) The Academy of Management 2007 Annual Meeting Proceedings: Doing Well By Doing Good, 3 - 8 August 2007, Philadelphia, Pennsylvania, United States of America.
Despite the enormous economic importance of consumer durable repeat purchases they have been largely neglected in the diffusion of innovations research. Only a handful of studies have examined the drivers of replacement timing of durables. We extend this research in two important ways. Based on a large survey of 8,077 households, we demonstrate that consumer innovativeness, the most prominent driver of adoption, also influences repeat purchase timing. Further, we investigate for the first time the drivers of additional unit purchase timing.
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|Item Type:||Conference Paper|
|Additional Information:||For more information, please refer to the conference's website (see hypertext link) or contact the author.|
|Keywords:||Diffusion of Innovations, Consumer Innovativeness, Repeat Purchases|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > Research Centres > Australian Centre for Business Research|
Current > QUT Faculties and Divisions > QUT Business School
|Copyright Owner:||Copyright 2007 Academy of Management|
|Deposited On:||19 Mar 2008|
|Last Modified:||10 Aug 2011 22:59|
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