The electronic village: the digital challenges in communication strategies for sporting organisations

Buchanan, Elizabeth J. & Luck, Edwina M. (2008) The electronic village: the digital challenges in communication strategies for sporting organisations. International Journal of Business Environment, 2(2), pp. 258-279.

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The popularity of Web 2.0 has changed communication methods, particularly for the younger generation who want relationships and engagement with organisations. Changes in digital communication have been enormous in the last ten years and have led to the trend of online communities, often referred to as electronic villages. Sporting organisations and their members were surveyed with regard to their particular communication needs, examining their communication strategies and acceptance of the latest communication methods. Our findings suggest that many organisations consider communication as an after-thought. We argue that sporting organisations are not making the most the latest communication methods, nor progressing with member's communication desires or what members are actually seeking. Members want electronic, two-way and fast communication tools including electronic newsletters, Blogs, MMS, SMS and bulletin boards.

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ID Code: 13093
Item Type: Journal Article
Refereed: Yes
Keywords: communication methods, communication technologies, communication trends, digitisation, sporting organisations
DOI: 10.1504/IJBE.2008.019515
ISSN: 1740-0597
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2008 Inderscience
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 20 Mar 2008 00:00
Last Modified: 29 Feb 2012 13:44

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