Real life learning projects: Do students really like them?

Luck, Edwina M., Tonkin, Emma K., & Buchanan, Elizabeth J. (2007) Real life learning projects: Do students really like them? In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.

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Research tells us that education provides a backdrop for the real world. However, students need to practice and practice what is learnt. This research presents how an innovative learning project utilising real life clients for undergraduate students, and determined that students gained real life learning skills and experiences. Male students were significantly more likely than females to agree that real life projects helped them develop strong powers of understanding and reasoning skills. Female students were significantly more likely to agree that the project helped them develop their interpersonal skills. Experiences gained were that real life projects added value and exceeded their expectations, the role that the students played was useful and the project was real, gaining tangible benefits.

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ID Code: 13096
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
Keywords: education, real life projects, real life learning, communication, innovation, experiential learning, HERN
ISBN: 9781877156299
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 20 Mar 2008 00:00
Last Modified: 27 Oct 2014 04:57

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