Real life learning projects: Do students really like them?
Luck, Edwina M., Tonkin, Emma K., & Buchanan, Elizabeth J. (2007) Real life learning projects: Do students really like them? In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
Research tells us that education provides a backdrop for the real world. However, students need to practice and practice what is learnt. This research presents how an innovative learning project utilising real life clients for undergraduate students, and determined that students gained real life learning skills and experiences. Male students were significantly more likely than females to agree that real life projects helped them develop strong powers of understanding and reasoning skills. Female students were significantly more likely to agree that the project helped them develop their interpersonal skills. Experiences gained were that real life projects added value and exceeded their expectations, the role that the students played was useful and the project was real, gaining tangible benefits.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Additional Information:||The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).|
|Keywords:||education, real life projects, real life learning, communication, innovation, experiential learning|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000)|
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (please consult author)|
|Deposited On:||20 Mar 2008|
|Last Modified:||29 Feb 2012 23:36|
Repository Staff Only: item control page