Making Education Relevant. A 'SMART' collaborative project: School Marketing And Real-world Teaching

Luck, Edwina & Chalmers, Wayne (2007) Making Education Relevant. A 'SMART' collaborative project: School Marketing And Real-world Teaching. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.

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Queensland University of Technology and the Department of Education, Training and the Arts developed in 2005, the SMART Project: School Marketing And Real-world Teaching. The project involved over 100 Queensland State Schools and 400 undergraduates working together to produce Integrated Marketing Communication (IMC) plans for each school. The success of the project has been demonstrated through survey results showing both undergraduates and principals rated the project as highly beneficial. The project exceeded students' expectations as they saw their role as real and beneficial for gaining real world experience. They were more motivated to learn in a real-world setting.

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304 since deposited on 20 Mar 2008
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ID Code: 13097
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
Keywords: real life learning, marketing in schools, collaborative learning, real world teaching, HERN
ISBN: 9781877156299
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 20 Mar 2008 00:00
Last Modified: 27 Oct 2014 04:57

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