The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment
Luck, Edwina M. & Kerr, Gayle F. (2006) The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. In Australia and New Zealand Academy of Marketing Conferece, December, 2006, QUT, Brisbane.
The online environment supports marketing education delivery that is rich in experiential learning and empowers a more active and collaborative student learning. Yet faced with a different kind of learning, do students choose to opt-in to the online community or simply opt-out altogether? This study forms part of an ongoing investigation into marketing students' perceptions and usage of online tutorials at an Australian university. Some significant differences were found between graduate and undergraduate students. Graduates use online tutorials to communicate with students as a forum to relate theory to real world practice, and as an opportunity to research and reflect before answering. Undergraduate students preferred to opt-out, with online tutorials removing the necessity of coming to class.
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Conference Paper|
|Additional Information:||For more information, please refer to the conference's website (see hypertext link) or contact the author.|
|Keywords:||education, marketing education, online education, percpetions, HERN|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2006 (please consult author)|
|Deposited On:||20 Mar 2008|
|Last Modified:||27 Oct 2014 14:57|
Repository Staff Only: item control page