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Cross-cultural differences in consumer decision-making styles

Leo, Cheryl, Bennett, Rebekah, & Hartel, Charmine E. J. (2005) Cross-cultural differences in consumer decision-making styles. Cross Cultural Management, 12(3), pp. 32-62.

Accepted Version (PDF 198Kb)

DOI: 10.1108/13527600510798060

Abstract

This article compares consumer decision-making styles between Singaporeans and Australians. Utilizing Hofstede's framework, the paper argues that cultural dimensions influence consumer decision-making styles. It is essential that managers understand cross-cultural consumer decision-making styles to make strategic decisions or effectively handle members of these nationalities. Marked differences were found between the two populations for: brand consciousness, innovativeness and confused by overchoice. The results suggest that some consumer decision-making styles differ due to consumers' cultural values. Managerial implications and future research directions are discussed.

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1,076 since deposited on 07 Apr 2008

376 in the past twelve months

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ID Code:	13244
Item Type:	Journal Article
Keywords:	Rebekah Russell-Bennett
ISSN:	1352-7606
Subjects:	Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions:	Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner:	Copyright 2005 Emerald Publishing
Copyright Statement:	Reproduced in accordance with the copyright policy of the publisher.
Deposited On:	07 Apr 2008
Last Modified:	02 Feb 2012 20:13

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