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Resilience in the face of adversity

Russell-Bennett, Rebekah (2004) Resilience in the face of adversity. Marketing Update, October.

Abstract

With the third anniversary of 9/11 just passed and the threat of terrorist attacks still ever-present, reflection both personally and professionally has become a greater part of our lives. In a dynamic marketing environment, now more than ever, it is important to value the personal characteristics that makes us rise above a crisis and forge new pathways.

This reminds me of an outstanding conference presentation I heard at the Academy of Management annual conference two years ago. Dr Steven Freeman, of the University of Pennsylvania, won a prestigious Best Paper award for his presentation, which outlined how an investment bank located in the twin towers not only survived the crisis but increased its market share.

Impact and interest:

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ID Code: 13256
Item Type: Journal Article
Additional Information: The contents of this journal can be freely accessed online via the journal's web page (see hypertext link).
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2004 (please consult author)
Deposited On: 08 Apr 2008
Last Modified: 05 Jan 2011 23:36

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