Resilience in the face of adversity
Russell-Bennett, Rebekah (2004) Resilience in the face of adversity. Marketing Update, October.
With the third anniversary of 9/11 just passed and the threat of terrorist attacks still ever-present, reflection both personally and professionally has become a greater part of our lives. In a dynamic marketing environment, now more than ever, it is important to value the personal characteristics that makes us rise above a crisis and forge new pathways.
This reminds me of an outstanding conference presentation I heard at the Academy of Management annual conference two years ago. Dr Steven Freeman, of the University of Pennsylvania, won a prestigious Best Paper award for his presentation, which outlined how an investment bank located in the twin towers not only survived the crisis but increased its market share.
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|Item Type:||Journal Article|
|Additional Information:||The contents of this journal can be freely accessed online via the journal's web page (see hypertext link).|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2004 (please consult author)|
|Deposited On:||08 Apr 2008|
|Last Modified:||05 Jan 2011 13:36|
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