Resilience in the face of adversity

Russell-Bennett, Rebekah (2004) Resilience in the face of adversity. Marketing Update, October.

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With the third anniversary of 9/11 just passed and the threat of terrorist attacks still ever-present, reflection both personally and professionally has become a greater part of our lives. In a dynamic marketing environment, now more than ever, it is important to value the personal characteristics that makes us rise above a crisis and forge new pathways.

This reminds me of an outstanding conference presentation I heard at the Academy of Management annual conference two years ago. Dr Steven Freeman, of the University of Pennsylvania, won a prestigious Best Paper award for his presentation, which outlined how an investment bank located in the twin towers not only survived the crisis but increased its market share.

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ID Code: 13256
Item Type: Journal Article
Refereed: No
Additional Information: The contents of this journal can be freely accessed online via the journal's web page (see hypertext link).
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2004 (please consult author)
Deposited On: 08 Apr 2008 00:00
Last Modified: 05 Jan 2011 13:36

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