Young People and Sun Safety: The Role of Attitudes, Norms and Control Factors

Robinson, Natalie G., White, Katherine M., Young, Ross McD., Anderson, Peter J., Hyde, Melissa K., Greenbank, Susan, Keane, Julie, Rolfe, Toni, Vardon, Paul, & Baskerville, Debra (2008) Young People and Sun Safety: The Role of Attitudes, Norms and Control Factors. Health Promotion Journal of Australia, 19(1), pp. 45-51.


Issue addressed Differences in the behavioural, normative and control beliefs of young Australian sun-protectors and non sun-protectors are analysed using a theory of planned behaviour belief-based framework. Methods A questionnaire assessed the sun-safety-related beliefs and perceptions of a Queensland sample (n=858) of young people aged between 12 and 20 years. Two weeks later, participants reported their sun-protective behaviour for the previous fortnight. Results The study found that clear differences emerged between sun-protectors and non-protectors on underlying normative and control beliefs related to sun-safety behaviours (but not behavioural beliefs). Specifically, sun-protectors were more likely to believe that their friends and family think they should perform sun-protective behaviours. Sun-protectors were also more likely to perceive that a range of motivating factors would encourage them to perform sun-safety behaviours. Finally, non-protectors were more likely to report forgetfulness and laziness as barriers preventing them from performing sun-protection behaviours than sun-protectors. Conclusions Findings indicate that future interventions should target young people’s normative and control beliefs related to sun safety. So what? Targeting the normative and control beliefs of young people in relation to sun protection is important to encourage an increase in sun-safety behaviours in these high-risk populations.

Impact and interest:

7 citations in Scopus
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5 citations in Web of Science®

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ID Code: 13294
Item Type: Journal Article
Refereed: Yes
Additional URLs:
ISSN: 1036-1073
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Health Clinical and Counselling Psychology (170106)
Divisions: Current > Research Centres > Centre for Health Research
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 2008 Australian Health Promotion Association
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 14 Apr 2008 00:00
Last Modified: 29 Feb 2012 13:46

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