Re-imagining China's future: Soft power, cultural presence and the East Asian media market

Keane, Michael A. (2010) Re-imagining China's future: Soft power, cultural presence and the East Asian media market. In Black, Daniel, Epstein, Stephen, & Tokita, Alison (Eds.) Complicated Currents : Media Flows, Soft Power and East Asia. Monash University ePress, Clayton, VIC.

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This chapter provides an overview of cultural exchange in China during the imperial period (221 BC- 1911 AD). The discussion begins with a discussion of three development trajectories which I call territory, technology and taste. The second section examines the effects of taste in more detail through examples of China's creativity in art, philosophy and technology. The principal argument is that while China’s cultural authority was established on deep Confucian roots, its international influence, and its creativity, is indebted to periods of openness to ideas. The chapter concludes with an examination of China's 'soft power’ rhetoric, itself a response to recent acknowledgements of China’s 'cultural trade deficit'. The chapter asks if China can claim 'soft power' and cultural authority in East Asia.

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ID Code: 13316
Item Type: Book Chapter
Additional Information: For more information about this book please refer to the publisher's website (see link) or contact the author.
Additional URLs:
Keywords: China, history, cultural markets, creative industries
ISBN: 9780980464887
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2010 Monash University ePress
Deposited On: 17 Apr 2008 00:00
Last Modified: 09 Mar 2015 01:16

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