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Ruling the virtual world. Governance in massively multiplayer online games

Humphreys, Sal M. (2008) Ruling the virtual world. Governance in massively multiplayer online games. European Journal of Cultural Studies, 11(2), pp. 149-171.

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Abstract

This article explores governance and control in Massively Multiplayer Online Games (MMOGs). It examines areas where tactics of control are mobilized: by developers through design processes, by publishers through community management and legal practices and by players through participatory practices. As people with access to online technologies come to live more of their social lives (and work lives) in online environments, and to construct identities and communities in proprietary spaces, the terms under which they do so become increasingly important. In a context where economic value resides in intellectual property and immaterial labour, and where social networks have economic value extracted from them, the corporate practices which harness this value and the responses of participants become interesting for sociocultural and economic reasons. Using EverQuest and World of Warcraft as case studies, this article traces the flows of power between publishers, developers and players in the networked production of MMOGs.

Impact and interest:

14 citations in Scopus
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11 citations in Web of Science®

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ID Code: 13328
Item Type: Journal Article
Additional Information: For more information, please refer to the journal's website (see hypertext link) or contact the author.
Keywords: computer games, governance, MMOG, online games, social software, video games
DOI: 10.1177/1367549407088329
ISSN: 1367-5494
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > QUT Faculties and Divisions > Faculty of Law
Copyright Owner: Copyright 2008 Sage Publications
Copyright Statement: The final, definitive version of this article has been published in the Journal, European Journal of Cultural Studies 11(2):pp. 149-171. © <SAGE Publications Ltd at the <European Journal of Cultural Studies> page: http://ecs.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Deposited On: 17 Apr 2008
Last Modified: 22 Apr 2010 02:43

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