Wotif.com: An online success story
The Brisbane-based company Wotif.com was founded at the height of the 'tech wreck' of 2000. This company not only survived the crash but has been running at a profit as well as expanding both nationally and internationally. This case study highlights the factors that have made this company successful.
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|Item Type:||Journal Article|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 Rumintha Wickramasekera and Shane Mathews|
|Deposited On:||22 Apr 2008|
|Last Modified:||29 Feb 2012 23:36|
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