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Wotif.com: An online success story

Wickramasekera, Rumintha & Mathews, Shane W. (2007) Wotif.com: An online success story. International Journal of e-Business Management, 1(1), pp. 50-52.

Abstract

The Brisbane-based company Wotif.com was founded at the height of the 'tech wreck' of 2000. This company not only survived the crash but has been running at a profit as well as expanding both nationally and internationally. This case study highlights the factors that have made this company successful.

Impact and interest:

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3,503 since deposited on 22 Apr 2008
903 in the past twelve months

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ID Code: 13359
Item Type: Journal Article
Additional URLs:
ISSN: 1835-5412
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 Rumintha Wickramasekera and Shane Mathews
Deposited On: 22 Apr 2008
Last Modified: 29 Feb 2012 23:36

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