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The active audience : transforming journalism from gatekeeping to gatewatching

Bruns, Axel (2008) The active audience : transforming journalism from gatekeeping to gatewatching. In Paterson, Chris & Domingo, David (Eds.) Making Online News : The Ethnography of New Media Production. Peter Lang, New York.

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Abstract

"A.J. Liebling once said, 'Freedom of the press is guaranteed only to those who own one.' Now, millions do" (Bowman & Willis, 2003: 47; original quote: Liebling, 1960); similarly, while those millions who are now active as part-time news bloggers, citizen journalists, and political commentators do not (yet?) operate their own opinion polling services, there is little to stop them from offering their own interpretations of available polling data, informed by their own experience as 'average' citizens rather than by the accepted wisdom of professional journalists or the political spin of media minders. Indeed, at least in the Australian example, some of the most insightful analyses of polling data are available from blogs such as Poll Bludger or Mumble, operated by student and professional psephologists – scientists specialising in the statistical analysis of voting intentions and election results. Especially in such cases, the expertise of non-journalists in ‘reading’ the mood of the populace clearly exceeds that of journalists and pundits, regardless of who owns the polling services themselves.

Impact and interest:

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ID Code: 13577
Item Type: Book Chapter
Additional Information: For more information about this book please refer to the publisher's website (see link) or contact the author.
Additional URLs:
Keywords: journalism, citizen journalism, Australia, election, politics, blogs, psephology
ISBN: 9781433102134
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > SOCIOLOGY (160800) > Social Theory (160806)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLITICAL SCIENCE (160600) > Australian Government and Politics (160601)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 Peter Lang
Deposited On: 19 May 2008
Last Modified: 29 Feb 2012 23:44

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