The Psychology of Blood Donation: Current Research and Future Directions

Masser, Barbara M., White, Katherine M., Hyde, Melissa K., & Terry, Deborah J. (2008) The Psychology of Blood Donation: Current Research and Future Directions. Transfusion Medicine Reviews, 22(3), pp. 215-233.

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With an ever increasing demand on blood supplies worldwide, there is an immense need to ensure a safe and sufficient supply of blood products. However, recruiting and retaining blood donors remain key challenges for blood agencies. In an attempt to address these problems, researchers have identified a range of socio-demographic, organizational, physiological, and psychological factors that influence people's willingness to donate blood. While past research has largely focused on donor recruitment, in particular, demographic variables associated with blood donation behavior, the issue of donor retention has become increasingly important. A growing number of studies have also highlighted the role of psychological factors in explaining, predicting, and promoting blood donation behavior. In line with recent trends in blood donation research, the present paper reviews the contributions of, and current directions in, psychological research on blood donation attitudes and behavior, with special emphasis on donor return and repeat blood donation behavior. Although there is overlap between factors that predict the initiation and the maintenance of blood donation behavior, it is suggested that changes in motivation and the development of self-identity as a blood donor are crucial for understanding the processes whereby first-time donors become repeat donors.

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81 citations in Scopus
79 citations in Web of Science®
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ID Code: 13846
Item Type: Journal Article
Refereed: Yes
DOI: 10.1016/j.tmrv.2008.02.005
ISSN: 0887-7963
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > Research Centres > Centre for Health Research
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 2008 Elsevier
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 24 Jun 2008 00:00
Last Modified: 29 Feb 2012 13:48

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