Format blurring and attribute saliency : evidence in Chile

Bianchi, Constanza & Mena, Joaquin (2008) Format blurring and attribute saliency : evidence in Chile. Academia : Revista Latinoamericana de Administracion, 41, pp. 19-32.

Abstract

An important trend in the Chilean retailing industry has been the increase in format blurring. Chilean consumers find groceries, electronics, clothes, and house ware items in supermarkets, department stores, drug stores, or home improvement stores. The academic literature suggests that consumers associate certain store formats with specific expectations, thus it is important to understand which are the most important attributes are for consumers when shopping at the different retail formats. This investigation explored if consumer store attribute saliency varies for the different retail format. Twenty interviews were initially held with consumers, which identified twelve store attributes that were salient for four different retail formats: grocery, department, home improvement, and drug store. Furthermore, survey results showed that the saliency of seven of these attributes showed significant differences across formats.

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ID Code: 14038
Item Type: Journal Article
Refereed: No
Additional Information: The contents of this journal can be freely accessed online via the journal's web page (see hypertext link).
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ISSN: 1012-8255
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2008 (please consult the authors)
Deposited On: 11 Jul 2008 00:00
Last Modified: 10 Aug 2011 16:07

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