Commerce Related Web Search : Current Trends

Spink, Amanda H. & Jansen, Bernard J. (2007) Commerce Related Web Search : Current Trends. In 18th Australasian Conference on Information Systems (ACIS2007), 5-7 December 2007, Toowoomba, Australia.

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The level of commerce related Web search is a major indicator of the growth of e-commerce. Web queries are a key element in how people purchase services and products via the Web. People create Web queries in order to translate their information problems into a demand for products and services. Our paper provides results from studies analyzing Web search logs to determine the level of commerce related searches on commercial Web search engines for 2005 and 2006. Within commerce, we include business, e-commerce, travel, employment or economic related Web queries. Results show that commerce related queries currently represented between 28% and 30% of Web queries. The commerce related terminology on the Web is incredibly various and often difficult for the average user to predict with total accuracy. The implications of the findings and further research are discussed.

Impact and interest:

2 citations in Scopus
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ID Code: 14333
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
Keywords: Web search engines, commerce, queries, Dogpile
ISBN: 9780909756963
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > LIBRARY AND INFORMATION STUDIES (080700) > Information Retrieval and Web Search (080704)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Copyright Owner: Copyright 2007 Amanda H. Spink and Bernard J. Jansen
Deposited On: 07 Aug 2008 00:00
Last Modified: 29 Feb 2012 13:35

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