Corporate Social Responsibility in Australia: Constructing Reputation

Truscott, Rachael A. (2007) Corporate Social Responsibility in Australia: Constructing Reputation. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

Abstract

Corporate social responsibility (CSR) has become an increasingly significant phenomenon in Australia and around the world. This study offers a singularly unique addition to the body of literature to date by framing CSR as an emerging industry in its own right, rather than merely a concept for definitional debate or a firm-level marketing strategy. Endorsers of CSR practices, products and services are identified through document review, with findings presented in a classification scheme of 'key actors' within the Australian CSR industry. Implications for the legitimacy the CSR industry and the ways in which industry reputation is being socially constructed by these actors are addressed. The paper concludes with recommendations for further research based on these preliminary findings.

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ID Code: 14396
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
ISBN: 9781877156299
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 14 Aug 2008 00:00
Last Modified: 10 Aug 2011 17:56

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