QUT ePrints

Choosing Between Right and Right

Gray, Brendan, Carr, Anna, & Beatson, Amanda T. (2007) Choosing Between Right and Right. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

Abstract

Corporate responsibility is an area of growing interest among business researchers, practitioners and policy makers. Demands on firms to act ethically are made by a wide range of stakeholder groups, including customers and the wider community. However, stakeholders often make competing demands on firms, and the desired outcomes, though apparently responsible, may be contradictory. This paper reviews the corporate responsibility literature to reveal research gaps and inconsistencies, and proposes a research agenda to address these issues, beginning with an examination of how senior marketing managers decide between decisions that are "right" and "right" rather than "right" and "wrong".

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

623 since deposited on 19 Aug 2008
28 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 14424
Item Type: Conference Paper
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
ISBN: 9781877156299
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 19 Aug 2008
Last Modified: 29 Feb 2012 23:38

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page