Choosing Between Right and Right
Gray, Brendan, Carr, Anna, & Beatson, Amanda T. (2007) Choosing Between Right and Right. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Corporate responsibility is an area of growing interest among business researchers, practitioners and policy makers. Demands on firms to act ethically are made by a wide range of stakeholder groups, including customers and the wider community. However, stakeholders often make competing demands on firms, and the desired outcomes, though apparently responsible, may be contradictory. This paper reviews the corporate responsibility literature to reveal research gaps and inconsistencies, and proposes a research agenda to address these issues, beginning with an examination of how senior marketing managers decide between decisions that are "right" and "right" rather than "right" and "wrong".
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|Item Type:||Conference Paper|
|Additional Information:||The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (please consult author)|
|Deposited On:||19 Aug 2008|
|Last Modified:||29 Feb 2012 13:38|
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