Culture-orientated product design

Moalosi, Richie, Popovic, Vesna, & Hickling-Hudson, Anne R. (2007) Culture-orientated product design. In IASDR07: International Association of Societies of Design Research 2007, Emerging Trends in Design Research, 12-15 November 2007, Hong Kong.

View at publisher


There is little in-depth research that can assist designers to use culture as a catalyst for designing innovative product within Botswana's context. This is supported by evidence from the literature which indicate that from an African perspective, there is no solid theoretical framework which can assist designers to consciously integrate users' culture in designing products. This challenges designers to gain a deeper understanding of users' culture and find strategies on how they can use culture as a resource in product development and promote culture-orientated product innovation. The paper discusses an experimental design study conducted at the University of Botswana which challenged participants to transform socio-cultural factors into product features. The paper concludes by discussing a culture-orientated design model which shows one way on how to consciously specify, analyse and integrate socio-cultural factors in the design process.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

529 since deposited on 19 Aug 2008
97 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 14432
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Keywords: Socio, cultural factors, culture, orientated product design, Botswana, HERN
ISBN: 9889910144
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Current > QUT Faculties and Divisions > Faculty of Education
Past > Schools > School of Cultural & Language Studies in Education
Past > Schools > School of Design
Copyright Owner: Copyright 2007 School of Design, The Hong Kong Polytechnic University
Copyright Statement: No part of this publication may be reproduced in any form without written permission of The Hong Kong Polytechnic University School of Design.
Deposited On: 19 Aug 2008 00:00
Last Modified: 27 Oct 2014 04:57

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page