Innovation and The City
Briggs, Maxwell J. (2007) Innovation and The City. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
In this paper, a Macromarketing perspective is adopted to examine the relevance of marketing systems, notably product management and innovation, to urban development challenges. The author examines the city as a product and begins the application of the innovation process in urban management following the steps of innovation in product management. An example of the application of the initial new product development steps of idea generation and opportunity identification is presented. A forthcoming expanded version of this paper proceeds through the subsequent steps in the application of the New Product Development process in a city’s industry development.
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|Item Type:||Conference Paper|
|Additional Information:||The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)|
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (please consult author)|
|Deposited On:||25 Aug 2008|
|Last Modified:||29 Feb 2012 23:32|
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