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Differences Between Students and Non Students' Willingness to Donate to a Charitable Organisation

Pentecost, Robin & Andrews, Lynda M. (2007) Differences Between Students and Non Students' Willingness to Donate to a Charitable Organisation. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

Abstract

Research suggests that people are less philanthropic in terms of their general willingness to donate (Kottasz, 2004a). This paper reports on a study comparing how two groups (students and non-students) differ on both reported donating behaviour and intended donating behaviour. Findings suggest that group membership affects reported blood donating. Differences were also found between groups regarding importance of the charity, attitude towards the charity and importance of the need in terms of their intentions to make other forms of donations.

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ID Code: 14499
Item Type: Conference Paper
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
ISBN: 9781877156299
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 25 Aug 2008
Last Modified: 29 Feb 2012 23:32

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