Differences Between Students and Non Students' Willingness to Donate to a Charitable Organisation
Pentecost, Robin & Andrews, Lynda M. (2007) Differences Between Students and Non Students' Willingness to Donate to a Charitable Organisation. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Research suggests that people are less philanthropic in terms of their general willingness to donate (Kottasz, 2004a). This paper reports on a study comparing how two groups (students and non-students) differ on both reported donating behaviour and intended donating behaviour. Findings suggest that group membership affects reported blood donating. Differences were also found between groups regarding importance of the charity, attitude towards the charity and importance of the need in terms of their intentions to make other forms of donations.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.
|Item Type:||Conference Paper|
|Additional Information:||The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (please consult author)|
|Deposited On:||25 Aug 2008 00:00|
|Last Modified:||29 Feb 2012 13:32|
Repository Staff Only: item control page