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'Challenging the Stigma of Mental Illness in Pizza Advertising', Rockhampton Mental Health Forum, Thursday 16 February 2006, Community and Public Health Building, Bolsover Street, Rockhampton

Fredericks, Bronwyn L. (2006) 'Challenging the Stigma of Mental Illness in Pizza Advertising', Rockhampton Mental Health Forum, Thursday 16 February 2006, Community and Public Health Building, Bolsover Street, Rockhampton. (Unpublished)

Abstract

In 2005, letters were written by a number of community agencies in Rockhampton to the Advertising Standards Bureau (ASB) and Sane Australia (Sane) regarding advertising by a well-known pizza company. Objection was raised to the use of the word maniac/s based on the grounds that it was offensive and that it added to the stigma of mental illness. Stigma has a major impact on the lives of people with a mental illness and on their families and carers. The responses by ASB and Sane demonstrated that these agencies did not believe that the pizza company breached the Code of Ethics or that a pizza flyer put into private letterboxes constituted advertising. If the pizza company could see the impact then may be they would have considered their words more carefully and not risked offending. This paper argues that we all have a responsibility to reduce stigma that people with a mental illness face.

Impact and interest:

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ID Code: 14553
Item Type: Other
Keywords: Mental Health, Mental Illness, Stigma, Advertising, Pizza, Rockhampton, Community, Advocacy, Language, Discrimination
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000)
Divisions: Current > QUT Faculties and Divisions > Faculty of Education
Copyright Owner: Copyright 2006 Bronwyn L. Fredericks
Deposited On: 28 Aug 2008
Last Modified: 09 Jun 2010 23:03

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