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Beyond globalization : rethinking the scalar and the relational in global media studies

Flew, Terry (2009) Beyond globalization : rethinking the scalar and the relational in global media studies. Global Media Journal, 3(1).

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Abstract

This paper traces how the concept of globalization has been understood in media and communications, and the ongoing tension as to whether we can claim to be in an era of ‘global media’. A problem with this discussion is that it continues to revolve around a scalar understanding of globalization, where the global has superceded the national and the local, leading to a series of empirically unsustainable and often misleading claims. Drawing upon recent work in economic and cultural geography, I will indicate that a relational understanding of globalization enables us to approach familiar questions in new ways, including the question of how global large media corporations are, global production networks and the question of ‘runaway production’, and the emergence of new ‘media capitals’ that can challenge the hegemony of ‘Global Hollywood’.

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ID Code: 14698
Item Type: Journal Article
Additional URLs:
Keywords: Globalization, media corporations, scalar shift, global media cultures, geography, offshore production, media capitals, global production networks
ISSN: 1835-2340
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Copyright Statement: The Australian Edition is a member of the innovative and original Global Media Journal: an online-only, open access, global resource for communication and media studies scholarship, with independent editions around the world.
Deposited On: 03 Sep 2008
Last Modified: 01 Mar 2012 00:05

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