Knowledge discovery in mobile business data

Nayak, Richi & Seow, Lawrence (2004) Knowledge discovery in mobile business data. In Shi, Nan Si (Ed.) Mobile Commerce Applications. Idea Group Publishing (IGI Global), Hershey, PA.


The increasing number of mobile device users is creating a huge amount of useful data for the providers. These data are valuable, and can help a business with further developments and strategies if turn into knowledge with the use of data mining. The mindful use of data mining allows organisations to increase customer satisfaction, to determine new consumer groups for marketing purposes, to detect fraudulent activities, and to find future usage of mobile technology. This chapter explores the examples of usage and the process of data mining in m-business domain. Some of the forthcoming problems to apply data mining in m-business domain and their possible solutions are also discussed.

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ID Code: 1486
Item Type: Book Chapter
Additional Information: Posted with the permission of the copyright owner for your personal use only. No further distribution is permitted without permission of the copyright owner.
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ISBN: 1591401828
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000)
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Copyright Owner: Copyright 2004 Idea Group Publishing (IGI Global)
Copyright Statement: This chapter appears in "Mobile Commerce Applications" edited by Nan Si Shi> Copyright 2004, IGI Global, Posted by permission of the publisher.
Deposited On: 10 Apr 2007 00:00
Last Modified: 29 Feb 2012 13:07

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