Australia's Political Blogosphere in the Aftermath of 2007 Federal Election

Bruns, Axel, Wilson, Jason A., Saunders, Barry J., Kirchhoff, Lars, & Nicolai, Thomas (2008) Australia's Political Blogosphere in the Aftermath of 2007 Federal Election. In Association of Internet Researchers 2008 : Internet Research 9.0: Rethinking Community, Rethinking Place, October 15, 2008 – October 18, 2008, Copenhagen, Denmark.


Australian political bloggers and citizen journalists appear to have played an important role in the 2007 federal elections. They provided a highly critical corrective to mainstream journalism, seemed to influence public opinion on key election themes, and offered a coverage of political events which diverted from the customary focus on political leaders and bellwether locations only. Bloggers were wooed by political parties (such as the Australian Labor Party with its Labor First blog site), mainstream media (such as the online arm of public broadcaster ABC, which ran several blogs of its own), and journalism researchers (through projects such as, which provided a space for a hyperlocal citizen journalism coverage of the campaign in participants’ individual electorates).

But what remains unclear to date is exactly how information travels within the distributed network of the blogosphere itself, and from here to other (online) spaces of citizen and industrial journalism. To trace such movements may underline (or undermine) news and political bloggers' claims of influence and importance; it would highlight the extent to which blogging operates merely as an echo chamber for the political cognoscenti, or has impact in the wider population. It would provide insight into the extent to which news bloggers and mainstream journalists feed off and respond to one another's work, and outline possible avenues for mutually beneficial collaborations.

This paper presents findings from an ongoing investigation into the inner workings of the Australian political blogosphere, which is based on a long-term process of gathering and archiving new content on a large number of Australian blogs and news sites. Such content is then analysed using a combination of qualitative and quantitative measures which enable the identification and visualisation of page and site interlinkages within and beyond the network of sites examined, and the tracing of themes and memes across the corpus of data gathered by the project.

The paper will outline the underlying research and data gathering methodologies, and highlight key findings from its investigation. In particular, it will examine the shift in online political communication in Australia as the country switched from election to post-election mode, and seek evidence of a paradigm shift in terms of key themes, issues, and opinion leaders as the defeated conservative Coalition government of John Howard was replaced by the incoming Labor government under new Prime Minister Kevin Rudd.

Impact and interest:

Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

310 since deposited on 13 Oct 2008
4 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 15116
Item Type: Conference Paper
Refereed: No
Additional URLs:
Keywords: Australia, politics, blogs, blogosphere, network, mapping, news, journalism, citizen journalism, election
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLITICAL SCIENCE (160600) > Australian Government and Politics (160601)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2008 (The authors)
Copyright Statement: This work is licensed under a Creative Commons Attribution License -
Deposited On: 13 Oct 2008 00:00
Last Modified: 15 Feb 2013 04:40

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page