Visceral hedonic rhetoric : emerging research in design and emotion

Wrigley, Cara, Popovic, Vesna, & Chamorro-Koc, Marianella (2008) Visceral hedonic rhetoric : emerging research in design and emotion. In Desmet, Peter, Tzvetanova, Sylvia, Hekkert, Paul, & Justice, Lorraine (Eds.) 6th Design & Emotion Conference : Dare to Desire, 6-9 October 2008, The Hong Kong Polytechnic University.


This paper aims to identify areas for future investigation so that products may be designed to harness the full potential of users' visceral responses. It lays the foundation for this work by discussing the scope, significance and limitations of currently available research in the areas of Visceral Design, Consumer Hedonics and Product Rhetoric. Concerned as it is with instinctual,emotional responses, visceral hedonics is of vital importance to the design discipline. A better understanding of this area will enable designers to instantly create powerful emotional connections between consumers and products. This understanding can be furthered by investigating consumers' visceral hedonic responses to a variety of products and the product attributes that elicit these responses, and suggests directions for emerging research.

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ID Code: 15348
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Visceral design, Hedonics, Product rhetoric
ISBN: 9789881748928
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design History and Theory (120301)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Past > Schools > School of Design
Copyright Owner: Copyright 2008 School of Design, The Hong Kong Polytechnic University
Copyright Statement: Design & Emotion 2008 Conference Proceedings, Sustaining Dare to Desire, 6-9 Oct 2007. © 2008, School of Design and Design & Emotion Society
Deposited On: 27 Oct 2008 00:00
Last Modified: 09 Mar 2017 22:52

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