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Public Relations and Corporate Social Responsibility (CSR) - Working Paper

Goodwin, Felicity W. & Bartlett, Jennifer L. (2008) Public Relations and Corporate Social Responsibility (CSR) - Working Paper. (Unpublished)

Abstract

This study analyses trends and patterns in public relations literature about Corporate Social Responsibility (CSR) through a content analysis of articles published between 1998 and 2007. The current status of the literature suggests that public relations scholars have broadened their approach to CSR from one solely encompassing communication management, as proposed by Clark (2000), to one that incorporates the management function and relationship management components of contemporary public relations thinking. The findings of the literature review suggest that there are opportunities for social responsibility to be incorporated into public relations through a process approach, which would foster stronger links between organizations, stakeholders and society.

Impact and interest:

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ID Code: 15427
Item Type: Other
Keywords: Public Relations, CSR, Corporate Social Responsibility
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2008 (please consult author)
Deposited On: 31 Oct 2008
Last Modified: 05 Jan 2011 23:39

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