Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing
Sibbick, Joseph B., Previte, Josephine A., & Russell-Bennett, Rebekah (2007) Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. In Sullivan Mort, Gillian & Hume, Margee (Eds.) Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, 27-28 September 2007, Brisbane, Qld..
Abstract
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| ID Code: | 15507 |
|---|---|
| Item Type: | Conference Paper |
| Additional Information: | For more information, please refer to the publisher's website (see hypertext link) or contact the author. |
| Additional URLs: | |
| ISBN: | 9781921291173 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599) |
| Divisions: | Current > QUT Faculties and Divisions > QUT Business School |
| Copyright Owner: | Copyright 2007 (The authors) |
| Deposited On: | 07 Nov 2008 |
| Last Modified: | 29 Feb 2012 23:32 |
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