Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing
Sibbick, Joseph B., Previte, Josephine A., & Russell-Bennett, Rebekah (2007) Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. In Sullivan Mort, Gillian & Hume, Margee (Eds.) Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, 27-28 September 2007, Brisbane, Qld..
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|Item Type:||Conference Paper|
|Additional Information:||For more information, please refer to the publisher's website (see hypertext link) or contact the author.|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (The authors)|
|Deposited On:||07 Nov 2008|
|Last Modified:||29 Feb 2012 23:32|
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