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Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing

Sibbick, Joseph B. , Previte, Josephine A., & Russell-Bennett, Rebekah (2007) Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. In Sullivan Mort, Gillian & Hume, Margee (Eds.) Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, 27-28 September 2007, Brisbane, Qld..

Abstract

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ID Code: 15507
Item Type: Conference Paper
Additional Information: For more information, please refer to the publisher's website (see hypertext link) or contact the author.
Additional URLs:
ISBN: 9781921291173
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 (The authors)
Deposited On: 07 Nov 2008
Last Modified: 29 Feb 2012 23:32

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