Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing
Sibbick, Joseph B., Previte, Josephine A., & Russell-Bennett, Rebekah (2007) Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. In Sullivan Mort, Gillian & Hume, Margee (Eds.) Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference, 27-28 September 2007, Brisbane, Qld..
Impact and interest:
Citation countsare sourced monthly fromand citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Conference Paper|
|Additional Information:||For more information, please refer to the publisher's website (see hypertext link) or contact the author.|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (The authors)|
|Deposited On:||07 Nov 2008|
|Last Modified:||17 Nov 2014 09:01|
Repository Staff Only: item control page