Importer Trust and Commitment Building Process: Qualitative Insights from LDC Perspective
Saleh, Md Abu & Ali, Yunus (2007) Importer Trust and Commitment Building Process: Qualitative Insights from LDC Perspective. In Thyne, Maree, Deans, Kenneth R., & Gnoth, Juergen (Eds.) Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, University of Otago, Dunedin, New Zealand.
The trust and commitment building process in the international exchange is inconclusive in the academic literature. Debate is on about the nature and extent of s ome factors in that process. This study contributes to an understanding of the process with rich data gathered from in-depth interviews with top managers of twelve industrial and commercial importers in Bangladesh. Analyses revealed a perplexing picture where some of the findings affirmed the theoretical assertions but others disconfirmed them with new insights. Finally, implications and limitations are discussed and future research directions are recommended.
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|Item Type:||Conference Paper|
|Additional Information:||The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 (please consult author)|
|Deposited On:||11 Nov 2008|
|Last Modified:||29 Feb 2012 13:36|
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