Nonprofits and Communication Trends

Buchanan, Elizabeth J. & Luck, Edwina M. (2006) Nonprofits and Communication Trends. In Anyanwu, Chika (Ed.) Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, July 4-7, 2006, Adelaide, Australia.

Abstract

Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations (Jones et al, 2004). It involves informing target audiences about frequent, timely and relevant information to members; listening about needs and what motivates those who fund these organisations; and staff interactions, who are responsive, knowledgeable and passionate about the organisation (MacMillan et al. 2005). Surveys were sent to sporting organisations as a way of interpreting their communication strategies between citizens, administration and non-profit associations. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We believe that Internet and mobile phone technology will be most important for the growth of communication for many NFPs over the next decade.

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ID Code: 15636
Item Type: Conference Paper
Refereed: Yes
Additional Information: The contents of this conference can be freely accessed online via the conference's web page (see hypertext link).
Additional URLs:
Keywords: not for profit, communication, trends, digitization, technology
ISBN: 0863968376
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2006 Elizabeth Buchanan and Edwina Luck, ANZCA and the University of Adelaide
Deposited On: 17 Nov 2008 00:00
Last Modified: 03 Mar 2011 05:46

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